Do I need…a physical address in my footer?

IT DEPENDS

(probably yes)

For marketing email to US recipients, CAN-SPAM requires a valid physical postal address—and other jurisdictions have their own versions. Purely transactional mail is generally exempt.

The long answer ↓

First, the disclaimer this page owes you: this is deliverability practitioners reading regulations out loud, not legal advice. Where you’re incorporated, where your recipients live, and what your mail contains all change the answer—when money rides on it, ask a lawyer.

Why the answer leans yes

Where the “it depends” lives

The practical move

Put the address in your marketing footer template once and stop thinking about it. It costs a line of text, it’s required more often than not, and no one has ever damaged their deliverability by being easy to identify.